Blueprints for world-building brands
with strategy that scales, design that defines, and creative direction that deepens

Begin Your Brand's Breakthrough

Where Bold Meets Gold.

Viberie is a brand strategy and creative studio built for clarity and presence. We shape brand stories with equal parts strategy and style. Then, we bring them to life through identity design and creative direction that feels like you, and speaks to the people you’re trying to reach.

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We ensure the vibe is right

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We ensure the vibe is right 〰️

We team up with brands with taste and turn their stories into
clear strategy, distinctive identity, and creative that hits.

View Our Work

Featured Work — 84GEM

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Brand strategy, brand identity, collateral design,
website design, creative/art direction

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Who We’ve Worked With

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Our Clients Have Been Featured In

CLARIFY

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CONCEPTUALIZE

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CONNECT

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CLARIFY • CONCEPTUALIZE • CONNECT •

  • I’ve been working with Viberie for the past 9 months on developing the story for Solo Scoop. Through our brand strategy sessions, Viberie helped me to understand how to translate Solo Scoop’s concept into its true purpose. I was able to figure out what Solo Scoop feels like, who our competitors are, what our goals are, everything Solo Scoop embodies was defined by the brand strategy workshop. Viberie developed the senses of Solo Scoop and helped me to understand what the future of my brand should be.

    Dennine Dyer, Owner, Solo Scoop Creamery

  • Working with Viberie was like collaborating with a good friend—professional yet fun, with a personal touch that made everything feel comfortable. Mel's patience and personalized support throughout the process were exceptional, especially when she crafted my bio, capturing my essence perfectly. I'd recommend Viberie in a heartbeat for their ability to make the daunting task of building a brand presence a smooth and enjoyable journey.

    Star Adams, Owner of ClosetRichNYC

  • Working with Melanie was such a great experience. She's excellent at what she does! She captured my brand exactly how I envisioned it. The workshops made me think about parts of my brand I otherwise would never think about. My brand literally came to life; it has its own identity. Everything that Melanie created from the brand strategy guide, marketing materials, and the photoshoot was all so cohesive. Everything was so beautiful, I had no objections at all. It also made the process of getting a new web design so seamless. She gave me all the tools I needed to take my brand to the next level. Walking away from this process, I feel like my brand is still my brand but just a whole lot better. I now feel more confident that I can compete with other brands in my industry.

    Kimone Young, Founder + CEO, 84GEM

  • We had the pleasure of working with Viberie Creative to create social media templates for our platforms, and the results were perfect. Melanie truly understood how to blend our brand colors and staples with modern design and social media trends. The templates were beautiful, aligning perfectly with our brand identity and were completed in a timely manner! We look forward to working with them again in the near future.

    Mandy Bowman, CEO, Official Black Wall Street

  • Viberie is everything that you need and you didn’t even know! By far the best purchase/expense that I’ve made for my business. They quickly grasped my brand and vision. Creating beautiful content that seems as though only I could have made it because it was so on key and personal. Their organization, time management, and ability to adjust marketing plans for upcoming promotions, challenges, or celebrations is exactly what I needed for a fast-growing hospitality group. Thanks for everything!

    Nick Williams, Owner + Operator, Lucky’s Cocktail Lounge

  • Working with Viberie Creative is simply a breath of fresh air in my rebranding process. Melanie’s personalized workshops provided me with clarity when it came to building on an organic, yet structured business plan. I now have full confidence in taking the next steps towards making my vision a success.

    Novia Rose, Digital Editor, NoveeRose.com

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SWIPE 👈🏿 I’ve been bingeing Catfish for the past 3 weekends. Here are 6 tips to make those messy stories inspire your brand’s glow up 👇🏿 AUTHENTICITY → Do a vibe check! Does your messaging actually match your brand values and pe
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When ‘Suits’ gave us an unexpected lesson on branding 🤔 Swipe and see how Donna’s wisdom translates to the business world📍 #BrandingTips #BrandingStrategy #DonnaPaulsen #BrandStrategist #BrandValues #BrandDevelopment
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Building a brand without a blueprint is like expecting a skyscraper to stand without a foundation. Your Brand Blueprint is the roadmap to turning your vision into a tangible, vibrant brand that resonates. Wondering how solid your brand’s fou